Privacy Policy

1. Introduction

The Ink Crafter ("we", "us", "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, request a quotation, purchase our wall printing services, purchase a wall printing machine, book a demonstration or training session, or otherwise interact with The Ink Crafter.

We aim to process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

2. Who We Are

• Business Name: The Ink Crafter
• Business Type: Wall Printing Services and Wall Printing Machine Sales
• Website: theinkcrafter.com
• Email: hello@theinkcrafter.com
• Business Address: Manor Road, East Preston, Littlehampton, West Sussex BN16 1QA

For the purposes of applicable data protection law, The Ink Crafter is the data controller in respect of personal information covered by this Privacy Policy, unless stated otherwise.

3. Information We May Collect

Depending on how you interact with us, we may collect information including:

• Your name
• Business or company name
• Postal or business address
• Email address
• Telephone number
• Billing and invoicing information
• Details of products or services you have purchased or enquired about
• Information provided when requesting a quotation
• Details relating to wall printing projects, including photographs, measurements, artwork and designs
• Details relating to wall printer purchases, demonstrations, training and support
• Communications you have with us by email, telephone, website forms, messaging services or social media
• Transaction and payment information, where required to process an order
• Technical information relating to your use of our website, where applicable
• Marketing preferences and records of consent where applicable

We will only collect information that is reasonably necessary for the relevant purpose.

4. How We Collect Personal Information

We may collect information when you:

• Contact us directly
• Complete an enquiry or quotation form
• Request a wall printing quotation
• Purchase a product or service
• Pay a deposit or invoice
• Book a demonstration or training session
• Request technical or after-sales support
• Subscribe to marketing communications
• Communicate with us through social media or messaging platforms
• Visit or interact with our website

We may also receive information from third parties where lawful and appropriate, such as payment providers, delivery companies, finance providers or business partners involved in fulfilling your request.

5. How We Use Your Information

We may use your personal information to:

• Respond to enquiries
• Prepare and provide quotations
• Process orders and payments
• Issue invoices and receipts
• Arrange wall printing services
• Manufacture, order, supply or deliver wall printing machines and associated products
• Arrange demonstrations and training
• Provide customer service, technical support and after-sales assistance
• Communicate with customers regarding existing orders
• Maintain appropriate business and accounting records
• Manage warranties, complaints, returns or disputes
• Improve our products, services and customer experience
• Prevent fraud or misuse of our services
• Meet our legal, regulatory, tax and accounting obligations
• Send marketing communications where we have an appropriate lawful basis to do so

6. Our Lawful Bases For Processing

Under UK data protection law, we must have a lawful basis for processing personal information. Depending on the circumstances, we may rely on:

• Contract — where processing is necessary to provide a quotation, fulfil an order, supply a service or otherwise perform a contract with you.
• Legitimate Interests — where processing is reasonably necessary for the operation, protection or development of our business, provided those interests are not overridden by your rights and interests.
• Legal Obligation — where we are required to process or retain information to comply with applicable law.
• Consent — where you have specifically agreed to particular processing, where consent is the appropriate lawful basis. Where processing relies on consent, you may withdraw that consent at any time.

7. Payments

Where you purchase goods or services from us, payment information may be processed by banks, card processors or other payment service providers.

We do not intentionally retain full payment card details unless this is necessary, lawful and handled through an appropriately secure payment system.

8. Sharing Your Information

We do not sell your personal information.

We may share personal information where reasonably necessary with trusted third parties involved in operating our business or fulfilling your order, including:

• Payment processors and financial institutions
• Accountants and professional advisers
• Delivery, courier and logistics providers
• Manufacturers and suppliers
• IT, website and hosting providers
• Customer relationship and communications providers
• Finance providers, where you request finance
• Legal advisers, insurers or debt recovery providers where appropriate
• Government authorities, regulators or law enforcement where required by law

Third parties should only receive the information reasonably necessary for the relevant purpose and must handle personal information appropriately.

9. International Transfers

Some suppliers, manufacturers, technology providers or service providers we work with may operate outside the United Kingdom. Where personal information is transferred internationally, we will take appropriate steps where required by law to ensure that the information receives an appropriate level of protection.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, tax, accounting, warranty and contractual requirements.

Retention periods may vary depending on the type of information and our relationship with you.

When personal information is no longer required, we will take reasonable steps to securely delete, anonymise or otherwise dispose of it.

11. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12. Marketing

We may contact existing or prospective customers about relevant products, services, offers or business updates where permitted by law.

Where consent is required, we will obtain it before sending marketing communications.

You can ask us to stop sending direct marketing communications at any time by contacting us at hello@theinkcrafter.com. Where an electronic marketing message contains an unsubscribe facility, you may also use that facility.

13. Cookies And Website Technology

Our website may use cookies or similar technologies to operate the website, remember preferences, understand website usage and, where applicable, support analytics or advertising.

Where required by law, non-essential cookies will only be used after you have provided the necessary consent. Further information about the cookies used by our website should be provided through our cookie notice or cookie settings where applicable.

14. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information in certain circumstances
• Request restriction of processing in certain circumstances
• Object to certain processing
• Request transfer of certain information to you or another organisation
• Withdraw consent where we rely on consent

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, please contact The Ink Crafter at hello@theinkcrafter.com. We may need to verify your identity before responding to certain requests.

15. Children's Privacy

Our products and services are not generally directed at children, and we do not knowingly seek to collect personal information directly from children without an appropriate reason or lawful basis.

Where artwork or photographs supplied for a wall printing project contain images of children, the person supplying those materials is responsible for ensuring they have the appropriate authority or permission to provide them to us.

16. Photographs, Artwork & Customer Projects

Customers may provide photographs, logos, artwork, graphics and other files for use in wall printing projects. We will use these materials as reasonably necessary to provide the requested service.

Customers are responsible for ensuring that they have the appropriate rights, licences, permissions or authority to provide and use any artwork, photographs, logos or other materials supplied to The Ink Crafter.

We will not use identifiable customer photographs or project images for marketing purposes where consent or another lawful basis is required unless the appropriate permission has been obtained.

17. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security or content of independent third-party websites, and you should review their privacy policies before providing personal information to them.

18. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can investigate and respond.

You also have the right to raise a complaint with the UK supervisory authority for data protection, the Information Commissioner's Office (ICO).

19. Changes To This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, website, services or legal obligations. The latest version will be published on our website with the relevant "Last Updated" date.

20. Contact Us

For questions about this Privacy Policy, how we process personal information, or to exercise your data protection rights, please contact:

• Website: theinkcrafter.com
• Email: hello@theinkcrafter.com
• Address: Manor Road, East Preston, Littlehampton, West Sussex BN16 1QA